The California Perinatal Wellness Alliance (CPWA) is a survivor- and community-led alliance working to transform California’s fragmented perinatal mental health system.

 

Project scope included a full brand refresh, updating the CPWA logo system, type and colors, and overall visual direction to reflect the emotional and narrative-driven impact of this organization. The new brand identity was fleshed-out in social media templates, print materials, and art direction for the Pain to Power 2.0 event, a community convening on perinatal mental health storytelling and systems change.